Discourse Analysis Essay Example | Topics and Well Written Essays - 1250 words

Discourse Analysis - Essay ExampleThese advertisements promote an psychel way of behavior and manipulate the hearing into accepting those ideals as their reality. This analysis intends to break down how agencies have re engineered the idea of beauty through countless magazine articles, billboards and other media. They do this by enforcing the stereotype that those beauty products be a better way of life. They send the message that y exposeh is beauty, and that beauty is very important that they set the bar for beauty so high that clients would always depend on their products. The people croupe these advertisements have found ways of controlling peoples minds using verbiage in the advertisements. The focus on this speculate is print advertisements done by Nivea, a company synonymous with the manufacture of beauty products allover the world. They render a message that they cargon deeply about the real people and their beauty through their advertisements. groundwork Discourse refers to the codes, rules and systems that under-gird a particular message and thus shapes its meaning and interpretation. Language is all slightly us whether written or spoken. It is a core part of our day to day activities and has a dense effect on people and how they behave. This influence is seen in the field of advert and marketing. Language is employed in these two fields to relay certain messages to the public. Language is used as a tool to non only pass on information about a product but also impel and influence the product choice of the customers. The competition for consumers is very high among product manufacturers. This has led to the revolution of how advertisements are designed. They use not only words but color, pictures and lighting to appeal to the consumer. It is the use of such tools as visual and linguistic means to persuade their audience that has led many a scholar to advocate that, advertising is the most influential institution of socialization in mode rn society (Jhally, 1995). Cook (2001) points out that advertisements inform, persuade, remind, influence and perhaps change opinions, emotions and attitudes. It is used to emphasize the uniqueness of a product and give reasons wherefore a person should consider it over others already in the market. Advertising can be seen on food packages, billboards, newspapers, magazines, on buses and the Internet just to list a few. This kind of aggressive advertising ensures the audience is aware of a product at all times and remembers it. Advertising is any type of form of public announcement intended to direct peoples attention to the availability, qualities and/or cost of detail commodities or services (Fairclough, 2001). The stakeholders of the products are responsible for what we see in these advertisements. They reserve the power to use advertising to further their goals, good or otherwise. They pick advertising media according to their target audience. Magazines are popular with the y outhfulness and a slightly older demographic. The Internet on the other hand is popular with the younger generation. The language and depictions used in advertisements is also influenced by the target population. Advertisements have evolved from direct methods being shouted by mouth to the public in open spaces to being transferred indirectly form of print, videos, audio messages in the radiocommunication or sound and video together.