Lemon Lovin’ Life Essay

IntroductionThe company, Lemon Lovin spiritedness, is a lemonade stand that is in the beverage business. Being that it is a popular racket and the low cost of starting a lemonade business, there is competition devising it quite competitive in the securities industry. This report outlines the companys stigmatization strategy, identification of manageable spick-and-span locations, promotional plans, and employee gentility opportunities.Branding dodgingTo create a branding strategy for Lemon Lovin Life it pass on also consists of the marketing mix, namely, product, place, and promotion. Lemon Lovin Life has a reasonable surface and provide be priced competitively. It leave behind be known for its healthy, natural, delicious, and well-known taste. A focus of the drink is to get it to be appreciated non unless during the summer months, but rather, the whole year round. Highlighting its health benefits with make up consumers interest into the product. If this investment is success, Lemon Lovin Life could expand by adding a twist to the lemonade drinks.For instance, a lemonade drink can collapse a combination of lemon and strawberry, lemon and pineapple but unceasingly focussing on lemon as the main flavor. Ideally the lemonade stand leave be placed in front of the owners stomach perhaps near a tree for shade. Attracting more consumers, being that they wont have to stand under the blazing sun. For marketing purposes, flyers and posters will be distributed in non-homogeneous strategic places in the neighborhood along with calling friends and family. Creating a page on Facebook, a Twitter account, and Instagram, among others, will also heavily use social media sites.Opportunities for New LocationsLemon Lovin Lifes goal is to reach as many customers as possible in order to address the changing lifestyle choices that mainly develop to have healthy living. The new locations must consider that the target market has access to the lemonade whenever they d like. This strategy will already tap a number of customers ranging from children, mothers buying for their families, health buffs, and young people who can already make their own purchases (Bovee & Thill, 2013, p. 346).Promotion PlansUsually local residents support new business ventures and Lemon Lovin Life has $10,000 to spend for advertising. Considering the product theme various marketing vehicles will be utilized to communicate the message, image, and presence of the business. Bovee & Thill (2013) take a firm stand that there are different ways to promote products, including the use of crisscross media (magazines, local newspapers and student publications) (p. 382), broadcast media (local TV shows, radio programs), hotel guides (Chamber of Commerce newsletters, brochures, flyers), form mail (subscriber lists, inserts in newspapers, office mail delivery) (p. 374), social media (Facebook, Twitter, Instagram) (p. 382), and others (attendance in kindness events, sponsorships, press conferences) (p. 382).Employee TrainingIn hope that the company shall grow, it will be necessary to hire more people in order to answer run the lemonade stand. It is also important for the company to invest in training the staff to continue to offer quality lemonade. To do this, the company should always check whether employees are engaged, satisfied, committed, and rooted (Bovee & Thill, 2013, p. 220). Providing employees with job security through a strong salary is the first step. Secondly, provide employees with health insurance and hideaway plans that can be extended to their families. Finally, the company must ensure that employees have a clear career path, especially for those who have leadership qualities to allow them to have the feeling that what they are doing is worthwhile and satisfying in itself (Bovee & Thill, 2013, p. 223). When these require are met, employees are will actually view the job in a different manner. Their attitude toward working there will be a positive one.ConclusionStarting a company is not only about having the money and hiring employees. There are other aspects that should be considered, including the viability of the product, the target market, demographical considerations, the location, and marketing the product.ReferencesBovee, C. L., & Thill, J. V. (2013). Business in action. (6th ed). Upper Saddle River, NJ Pearson.