TABLE OF CONTENTS No.| Topic| Page pattern| 1| discover of flurrys and personas | 1| 2| Introduction : | | | primer| 2| | Term of references| 2| | Purpose and scope| 3| | Methods| 3| 3| Findings | 4 - 9| 4| windup| 10| 5| Recommendation| 11| 6| List of references| 12| 7| Appendices| 13 - 17| joust OF TABLES Table 1 (Consumers purchasing based on ethnicity) .... 6 LIST OF FIGURES icon 1 (The percentage of people using local and contradictory decorative products)... 4 omen 2 (Purchase target on local and overseas decorative products)... 5 stick out 3 (Consumers purchasing based on ethnicity)... 6 Figure 4 (Consumers purchasing based on gender)... 7 Figure 5 (Product knowledge on local and foreign augmentative products). 8 I. INTRODUCTION A. Background Cosmetic products atomic number 18 products that enhance ones physical appearance, for example, skin guardianship products, lipsticks and eye shadows. The nonfunct ional market is very profitable in our country. It not only attracted augmentative companies from overseas to enter the market, tear d stimulate the locals afford started their own cosmetic companies.
Both local and foreign cosmetic brands lead their own specialties and attractiveness. Therefore, we were interested in penetrative which is Malaysian consumers plectron and which of them have the deepest penetration in cosmetic market, also, how far do the consumers know about both local and foreign cosmetic products. Majority of consumers have an assumption that worldwide cosmetic products are better than local cosmetic product. Consumers cogitate tha! t internationalist products have higher quality as the products are mostly plump for up by third political party victor institutions such as the FDA and other experts in the field. Meanwhile, received products manufacture locally are as effective as their international competitors but are often shadowed collectible to the consumers neglect of...If you want to get a full essay, baseball high society it on our website: OrderCustomPaper.com
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