TESLA CASE STUDY Coursework Example | Topics and Well Written Essays - 3500 words

TESLA CASE STUDY - Coursework ExampleFinal suggestions create been determined that Tesla can consider attracting prospective customers and gaining a larger market share.Silberglitt, R. & Wong, A., 2009. The Global Technology renewing China, In-Depth AnalysesEmerging Technology Opportunities for the Tianjin Binhai New Area (TBNA) and the Tianjin Economic-Technological Development Area (TEDA). Rand Corporation.25Tesla Motors is commonly known as Tesla, which is an automotive company based in California, United States. The company was founded in the year 2003 with the initiative taken by Elon Musk & JB Straubel Musk to provide high quality and comforted gondola services to the customers. Initially, the company faced a number of problems in terms of dwindling sales and lowered profits. However, the company recovered within date and developed a competitive position by being one of the finest car manufacturers in the US and on a global context (Feller & et. al., 2006). Tesla from its very inception is engaged with manufacturing premium-segment cars, which are associated with providing high aim of style and comfort. Tesla has achieved this position owing to the deliverance of high level of customer satisfaction with an increase in the range of premium segment cars in its existing line (Feller & et. al., 2006).Hence, the report aims at focusing on Tesla with the aim of analyzing its internal as well as external environment apart from the strategic epitome of Tesla. The report would also illuminate upon the steps to be taken by Tesla in order to fit that there exists continuous availability of customers and the company is able to survive and surpass the competition from other car manufacturers.PESTEL analysis is considered as one of the prominent tools, which allows a marketer to gain a comprehensive understanding of various factors such as political and

Politics of Equality Essay Example | Topics and Well Written Essays - 1750 words

Politics of Equality - Essay Example egalitarian societies are those in which the authority of those who govern is derived from the will of the people (typically determined by some plant of vote). These societies are full-grown to the extent that they are organized to guarantee basic liberties (such as freedom of expression, and religious practice) as well as various protections (for example, against discrimination, coercion, and abuse) to all society members in pursuit of a unsloped life. (Shweder, Minow, and Markus 2004 P. 2). The differences among the liberal democracies in the modern world have been the primary cause for different experiences for the minority groups. The culturalist ethos of multiculturalism has been a relevant issue in the Politics of Migration and Ethnicity, though culturalism cannot be regarded as equivalent to culture. One of the intimately essential consequences of the hiatus of the discussions on the changing configurations of the power relations of eco nomic, political, and cultural elements has been the need for meaningful discussions or so cultural difference in relation to the government activity of compare and justice. ... tural differences, one of the essential questions for the Politics of Migration and Ethnicity to consider is whether it is enviable for us now to abandon the politics of equality in favour of cultural differences. To answer to this essential question, this laborious analysis of the topic presumes that it is extremely desirable for the Politics of Migration and Ethnicity now to abandon the politics of equality in favour of cultural differences. The essential question whether it is enviable for us now to abandon the politics of equality in favour of cultural differences engages one in an examination of the challenges on multiculturalism in contemporary liberal democracies. Cultural diversity is the crude reality of modern era which is the product of various processes such as internationalisation and growi ng migration across borders. In this rapidly globalising world, the mounting number of people migrating to better destinations, overdue mainly to labour market opportunities abroad and political turmoil back home, has resulted in an important global situation of one nation and many cultures. These realities of the modern multicultural environment also raise central questions concerning politics of equality and cultural differences. Given global economic developments and emerging cultural and political trends, liberal democracies plaque not only burgeoning numbers of immigrants, but also their own hidden assumptions about the scope and limits of valuation reserve for cultural diversity. The particular history (or lack of history) of prior struggles over racial and religious diversity indoors each nation sets the legal and political framework for responses to current immigrants. (Shweder, Minow, and Markus 2004 P. 4). Therefore, the central issues of the cultural differences in th e

HAS THE DUBAI FINANCIAL CRISIS LED TO A LOSS OF CONFIDENCE IN THE Essay

HAS THE DUBAI FINANCIAL CRISIS LED TO A LOSS OF confidence IN THE ISLAMIC SUKUK - Essay ExampleAlso, Aljarhi (2008) mentions that sukuk displace be a good solution to patron the sub-prime crisis, but what happened in Dubai with Nakheels sukuk perhaps changes all previous concepts beca usance investors have been informed that Nakheel cannot pay come to its profit. Research Objectives and Questions Objectives 1 Analyze Islamic monetary instruments and look into the mechanisms of Nakheel Sukuk 2 Research the factors that caused the Dubai monetary crisis 3 Analyze how the Dubai crisis impacted the Sukuk investing in Islamic monetary institutions Questions What factors influenced investors confidence in Islamic financial instruments? For this questions to be answered a research and analysis of corner Islamic finance principles as well as performance of Islamic finance institutions as for Islamic instruments effectiveness result be carried out. The data will be majorly based on fi nancial and other statements of Islamic financial institutions. 1 What is Sukuk and their elements that have added to the popularity of Financial investing instruments? 2 What be the mechanisms for Nakheel Sukuk to work effectively in financial markets? Sukuk instrument will be analyzed and against its performance. 3 What were the causes of the Dubai financial crisis? To answer this question an extensive research of data in take care to economic states, economic activities and other factors will be undertaken to learn and analyze events that caused the Dubai financial crisis. 4 What was the lineament of sukuk in the Dubai financial crisis? Analysis of Nakheel Sukuk in 5 How did the Dubai crisis impact Islamic financing? Analyze the use and performance of Islamic finance in aftermath of the critical times in Islamic finance. literature Review The literature reviewed in this proposal critiques many writers who have written some Islamic bonds - sukuk. The research aims to show the gap of knowledge concerning confidence in Islamic bonds (sukuk) after the Dubai financial crisis. There are three types of literature that have been discovered firstly, literature about the causes of the financial crisis which has happened in Dubai secondly, literature about the impact on sukuk after the Dubai financial crisis and finally, literature concerning the theory of sukuk which is based on the Islamic financial system. Klomp (2009), in his journal about the significant causes of the banking crisis, says that the absolute important factors that affect directly on a financial crisis are 1) High credit growth 2) Negative GDP growth 3) High accredited interest rates. Lewis (2010) has other points in his journal that say that the causes of the financial crisis include individual and cognitive psychology, fond influences, psychology used by economists, the good society, and culture and human way. Rotheli (2010) believes that the causes of the financial crisis can be summarise d as risk misperception, policy mistakes, and banks bounded rationality. He agrees with Klomp (2009) in a credit cycle in which banks emergence their credit supply and stop lending during recessions. That puts banks in a troubled situation in the future, where investors can pay their debts. The financial crisis of Dubai, as mentioned by Bassens, Derudder and Witlox (2010), started in November 2009 when the latest news informed that the largest development agency in Dubai,

A Clockwise orange - Violence and Society Essay

A Clockwise orangish - Violence and Society - Essay ExampleThe overwhelming question that would be examined is whether society can stoppage violence by implementing laws that by themselves atomic number 18 violent. The question, whether violence by lamentables can be addressed by violent means, is addressed in the novel through its theme. Society is expected to function properly however when people can carry out their day-to-day activities without being threatened of violent acts like stealing, familiar harassment, etc. by unsocial elements. When unsocial acts from the likes of eve-teasing and pick pocketing crosses their limits to rape and murder, like carried out by Alex in the novel under study, then much(prenominal) characters are too dangerous to be left centripetal in the society. Imprisonment is one way through which present day judicial system deals with such criminal offenders (Collins and Cattermole). Though there is no authoritative definition of anti-social acts by habitually violent criminal offenders, anti-social act is any action which is publicin character, generally criminal, and at a low level of seriousness constitutes activities a great deal termed in popular parlance as street offences.In US, abuses are sort out into felonies and misdemeanors. While misdemeanors are usually lighter form of offenses dealt with corrective measures like fine or custody up to 1 year, serious crimes like rape and murder comes under the category of felony. They are often punishable by death penalty or imprisonment more than one year (Collins and Cattermole 47). Cullen, Wright, and Blevins catchs, crime is a complex phenomenon that exists on varied levels of analysis, manifests itself in various ways across the life course, is joined to forces inside and outside the individual, and is enmeshed in contexts extending from situational dynamics to socio-political, historical eras.(Cullen, Wright, and Blevins 1) Alex, the protagonist in the 1962 novel A Clockwise Orange, and his pals are adolescent style-boys who are used to smashing faces and windowsand night orgies. They communicate in slangs and out-of-door environment generates a vicious circle from where it is difficult to come out from the crime (Burgess). Alexs pals (droogs in the novels Anglo-Russian slang) are Dim, a slow-witted, systematic bruiser and Georgie, a motivated No 2 in command, and Pete, all of whom comport predilection for ultra-violence. The author portrays Alex as a personality with an instinct to do antisocial activities and a loyal juvenile wrongdoer he is nevertheless sharp and intelligent with elegant taste of music. Alex is especially cull out of Beethoven, or Lovely Ludwig Van.(Burgess 63) According to Collins and Cattermole, antisocial behavior varies from person to person. Siloremedy focused on just one part is deemed to be a failure. Enforcement, prevention, and rehabilitation should be pursued thoughtfully in any modern free society (Collins an d Cattermole 47-48). During his imprisonment, Alex is subject to behavior modification Ludovico Technique is experimented (Burgess 82). Under this technique, Alex is injected with a medicine that makes him sick and compelled to view violent scenes finally pushing him to strong bouts of nausea at the unadulterated thought of violence (Burgess 96). The success of the application of Ludovico technique in Alex is exhibited to a cluster of important people, who observe as Alex falls down before a bully and degrade him before an insufficiently trick up young woman. Though the prison officials blame the government of depriving Alex of free will, the state bureaucrats present are cheerful with the outcome and Alex is discharged from the prison (Burgess 119). Ability to

Bike renting service Essay Example | Topics and Well Written Essays - 1500 words

Bike renting assistant of process - Essay ExampleAt the same time, opinion data in 2008 Olympic Scientific copulation showed that 65.68% University students lack of exercise (). Accompanied with the increasing environmental awareness and the economic crisis, biking has become more and more the preferred method of transportation. Even disregarding the savings potential, cycling similarly has many health benefits. As more oxygen is intake it speeds up blood circulation this can also prevent of brain aging. semiweekly aerobic exercise consumes many calories and can affect significant weight loss as well. Moreover, callable to the improvements in ones muscle, heart and lungs, cycling aids longevity. In a recent survey by the International Health Commission, postmen live longer than any other occupation. One of the major reasons is because they a good deal deliver letters by bike. Following these reasons, it is useful to build a bike rental service in Scarborough campus. Not only can this make the traffic more convenient but it also can protect the environment and help students stay fit.The purpose of this research was first to investigate whether the respondents would be interested in a bike renting service. Secondly, to try and find out a able price that could be accepted by the renters and what accessories should be afforded, to target future campaigns effectively. Furthermore, it will assess the limitations of the visualise and the feasibility of the project.The purpose of this report was to carry out an independent investigation on a practicable and practical service or facility that you feel could be introduced to enhance life on Scarborough Campus. close of the data used in this research report was primary data collected through on-line(a) questionnaires and some interviews. The reason for this is that primary data is more suitable to research on campus service planning. info can be collected from the target market,

Investigation of the crime or unlawful activity Essay

Investigation of the crime or unlawful activity - Essay ExampleFor private investigators, their own learning and experience is the key. When in legal philosophy as detectives in local, state, or federal agencies, the minimal educational requirement is high school diploma. almost departments may require 1 or 2 years of the college course or in many cases, a college degree. But most of them learn their skills from the intensive training in their agencys natural law academy. They be supposed to comply with the law whether on or off duty. Besides, investigative agencies may hire specialized professionals such as forensic experts in case of the criminal investigation, CPA or former(a) qualified management experts in case of the financial scam, depending upon the services required. Many such services are hired on the freelance basis. Expectations from society are high as they are seen as place and the reliable figures to provide leadership and take charge of the situation.

Analyze Thyself Essay Example | Topics and Well Written Essays - 750 words

Analyze Thyself - Essay ExampleThis demonstrate aims to provide philosophical depth on the direction industry, notably the ethics incorporated in the trade.The fashion industry has come in handy in adding zest to the lives of human beings beings and as noted by the iconic Oscar De La Renta, fashion is great, for it routinely looks forward. That notwithstanding, it is imperative for the society to chance on into consideration some of the honest concerns that have been raised overtime. Most of the raw materials used in the fashion industry originate from whole kit and caboodle and animal textile (Paulins et al 318). The herbicides used in the spraying of cotton for example, are known to movement substantial damage to the environment in terms of air, soil and water pollution. Additionally it affects the health of the workers who take part in the production of cotton as well as those of the families that reside around the set out textile fields. Henry David Thoreau once attested that it is useless to construct a fine house if on that point is no tolerable planet to put it on. For that reason, it is far-reaching for the industry players to embrace ethical production measures as much(prenominal) an approach would come in handy in making certain that the future generations find their full stop on earth interesting.Animal cruelty is another issue that has faced the fashion industry for a considerable duration. In as much as consumers celebrate fur products for their stylishness and their outstanding nature, human and animal activists have raised concerns over the extent to which several animals experience brutality during animal trap and extraction of fur, leather and wool. Presently, consumer knowledge drives most of the customers to be associated with products that take into consideration most of the factors that matter in an environment (Paulins et al 322). To that effect, the industry players should work towards making sure that they understand the dema nds of their client base by market

International Human Resource Management Essay Example | Topics and Well Written Essays - 2000 words

International Human Resource Management - Essay congresswomanBased on this research in the international perspective, benignant imaginativeness managers are required to construe the desires of the several(a) cultures in the workplace. It is important to understand that different people necessitate different talents which can line a strong workforce when utilized to the maximum. The managers have a difficult and essential task of managing diverse characteristics such as gender and racial differences. Political and economic aspects of the host nation are noteworthy in the success of human resource management. Religious beliefs are also diverse and human resource practices may be affected by social aspects in the operating environment. Managers therefore have to be highly capable and informed individuals to cope with the demands of the workforce thereby maintaining effective employment relations. Hofstede defines culture as the values and beliefs that add up to the unique socio- psychological setting of a federation. It represents how members of a particular society manage and assort to each other in their day to day activities as well as how the community as a unit relates to the external environment. Cultural issues are of major concern in undefeated human resource practices. The attitudes of employees in regard to the organizational operations are significant in promoting true relations between the employees and the managers. They largely depend on the cultural background of the population from which the employees are drawn. Australians have an individualistic culture rather than collective action and teamwork. This implies that teamwork may not increase labor productivity for an organization operating in the country (Brewster et al. 2004). Adler (2002) argues that cultural differences affect the manner in which people relate with each other and it is not different in the workplace. On the other hand, cultural diversity is a critical issue that may affect the success of human resource practices as the different cultures take a crap efforts to establish self identity. When one culture is esteemed than others in the workplace, workplace relations deteriorate. For example, Indigenous Australians abide 92% of the workforce, Asians 7% while Aboriginals are merely 1% of the countrys workforce (Walker & Hamilton, 2011). in that location is therefore a tendency to uphold the original culture in the workplace while stimulate the minority cultures to adapt to the mainstream culture. This predisposition may lower the morale of employees belonging to the minority cultures. However, strategic human resource practices call for organizations to appreciate both the mainstream and minority cultures in their operations (Scullion & Lineham, 2005). Political Aspects The Australian giving medication plays a significant influence on human resource practices and is recognized by many employers in their employment relations. The labour law has a strong influence on employment contracts and the behaviour of employers in regards to their relationship with employees. The government, being the sole institution mandated to develop employment laws, has the capacity to determine how the

Discourse Analysis Essay Example | Topics and Well Written Essays - 1250 words

Discourse Analysis - Essay ExampleThese advertisements promote an psychel way of behavior and manipulate the hearing into accepting those ideals as their reality. This analysis intends to break down how agencies have re engineered the idea of beauty through countless magazine articles, billboards and other media. They do this by enforcing the stereotype that those beauty products be a better way of life. They send the message that y exposeh is beauty, and that beauty is very important that they set the bar for beauty so high that clients would always depend on their products. The people croupe these advertisements have found ways of controlling peoples minds using verbiage in the advertisements. The focus on this speculate is print advertisements done by Nivea, a company synonymous with the manufacture of beauty products allover the world. They render a message that they cargon deeply about the real people and their beauty through their advertisements. groundwork Discourse refers to the codes, rules and systems that under-gird a particular message and thus shapes its meaning and interpretation. Language is all slightly us whether written or spoken. It is a core part of our day to day activities and has a dense effect on people and how they behave. This influence is seen in the field of advert and marketing. Language is employed in these two fields to relay certain messages to the public. Language is used as a tool to non only pass on information about a product but also impel and influence the product choice of the customers. The competition for consumers is very high among product manufacturers. This has led to the revolution of how advertisements are designed. They use not only words but color, pictures and lighting to appeal to the consumer. It is the use of such tools as visual and linguistic means to persuade their audience that has led many a scholar to advocate that, advertising is the most influential institution of socialization in mode rn society (Jhally, 1995). Cook (2001) points out that advertisements inform, persuade, remind, influence and perhaps change opinions, emotions and attitudes. It is used to emphasize the uniqueness of a product and give reasons wherefore a person should consider it over others already in the market. Advertising can be seen on food packages, billboards, newspapers, magazines, on buses and the Internet just to list a few. This kind of aggressive advertising ensures the audience is aware of a product at all times and remembers it. Advertising is any type of form of public announcement intended to direct peoples attention to the availability, qualities and/or cost of detail commodities or services (Fairclough, 2001). The stakeholders of the products are responsible for what we see in these advertisements. They reserve the power to use advertising to further their goals, good or otherwise. They pick advertising media according to their target audience. Magazines are popular with the y outhfulness and a slightly older demographic. The Internet on the other hand is popular with the younger generation. The language and depictions used in advertisements is also influenced by the target population. Advertisements have evolved from direct methods being shouted by mouth to the public in open spaces to being transferred indirectly form of print, videos, audio messages in the radiocommunication or sound and video together.

Federal Reserve Policy Essay Example | Topics and Well Written Essays - 2000 words

federal adjudge Policy - Essay ExampleThe weakness in the certain estate markets has spread to become a agreement wide problem as sub-prime loans turn into toxic assets leaving financial institutions under-collateralized. The US Federal tolerate Board has been criticized for enacting policies that exacerbated the problem, or at least for failing to curtail the spread of the problem by its lack of action. The purpose of this paper is to examine the policies of the Federal Reserve Board during the period of 2006-2009 in exonerated of the current financial crisis. The paper will find that the Federal Reserve Board policies during this period were judicious and appropriate, but failed to exert the political will necessary to address the problems that have arisen in the financial dodging that were due to factors that are beyond the Boards authority.By umteen accounts, the current financial crisis began in the lodgement effort and was fuelled by the twin problems on over-evaluat ion and high-risk owe loans. As the problem grew, financial institutions continued to trace high interest, high-risk loans on property that had reached values that were kafkaesqueally high. When the real estate bubble burst, many of these institutions and borrowers were left with assets worth far less than the amount due on the loan. According Bernanke (2008), house and housing finance played a central role in precipitating the current crisis. As the crisis has persisted, however, the relationships amidst housing and other parts of the economy have become more complex.Declining house prices, delinquencies and foreclosures, and strains in mortgage markets are now symptoms as well as causes of our general financial and economic difficulties. Yet, could the Federal Reserve Board (FRB) have taken steps beginning several years ago to address theses causes of system wide failure Bernanke (2008) is very clear that the problem was declining house prices, delinquencies and foreclosures, and strains in mortgage markets. In fact, the FRB was sure of these problems, but failed to enact policies to address these complex issues. Bernanke lists the first cause of the current crisis as the falling prices of housing as the real estate bubble burst. In a free market, asset prices will spirt to reach equilibrium. A bubble in any industry will eventually deflate in an effort to reach its true valuation. This was seen in the collapse of technology stocks in 1999-2000, and now has hit the real estate market. However, the FRB may have not been able to deal with this problem effectively. In retrospect, Stern (2008) states, it is ambitious at best to identify when asset prices have reached excessive levels, to build support for action once identification has occurred and to implement corrective indemnity successfully. There is a general philosophy in the FRB that the best strategy for asset inflation is a policy of containment and clean-up, rather than prevention (Stern 2008 ). In fact, the FRBs policy was monetary policy easing and last-resort lending, which only deepened and prolonged the crisis (Blanchard 2009, p.2). Asset revaluation is a political challenge, but is within the FRBs capacity. None of these actions took place, and the FRB continued dropping interest grade.While the falling interest rates were enacted to stimulate a lagging economy, other factors continued to prop up housing prices at unrealistic levels. When mortgage money is cheap, it creates more customers interested in borrowing and the demand for housing remains high. During the

The Social Web and Security Risks on People's Information Essay

The Social Web and Security Risks on Peoples Information - Essay ExampleIndeed, those kinds of risks live for both individuals and organizationstwo kinds of entities that are both increasingly using amicable media as a modal value of communicate with others. Throughout this paper, the analysis of risks of fond web will incorporate both individual users who may use loving media casually to communicate with a particular circle of people, and organizations that may use social media to market their products and services to the public. Neither class is immune to the challenges that we all face when using social media to aliment information private, since the process of making information public is irreversible. According to Pew Research (2011), the percentages of individuals using social networking sites, especially within the 18 to 29 age bracket, has skyrocketed since 2005 ( cypher 1.). Similar sorts of trends can be observed in the 30 to 49 and 50 to 64 age brackets, although the sharpness of that curve is more(prenominal) subdued. Over one-half of people in all three of those age brackets, however, are using social networking websites, and roughly deuce-ace of people 65 or older are using social networking websites. Considering the prevalence of social media in our twenty-first century reality, it is necessary to slow down and to give some thought to the drawbacks of this technology, in supplement to its realises. When discussing either drawbacks or benefits, one should keep in mind these rising statistics about usage. Social networking be poses more valuable as people join and connect, which means social media has a great deal of staying power. Figure 1. Social networking usage by age. Pew Research (2011). Figure 2. Communication methods used to exact employees. McCasland (2009). Clearly, social media is having a large-scale impact on how individuals communicate with others. However, organizations are increasingly utilizing social media. In fact, 21s t century organizations consider social media as an important tool of marketing. In addition, social media has other uses, including to engage employees and to foster productivity (Figure 2.). As was mentioned previously, what is unique to the new phenomenon of social networking is that information uploaded to such websites is there permanently. In times of interpersonal networking without the internet, oral communication carried information from person to person. Oral communication is temporary and sometimes forgotten. However, in the 21st century, there is a public record of information that at some points in history individuals never would have thought to share with others. With such permanence to information, it is possible for undesirable consequences to come about by sharing. Sometimes these negative consequences are defined by a malicious intent, season at other times, these consequences are accidental. For instance, in organizations, blocking Facebook is not only a matter o f preventing malware from move into company computers or keeping employees productiveit is also about positively representing the company to the public, which a Facebook profile essentially is (Cluley, 2010). Individuals sometimes forget that, like organizations, they have a public online presence that can be damaged by sharing their information in a public space. However, in spite of those latent threats, organization and individuals are still using the social web at miraculous rates. The primary benefit of social media is the connections that it

Meeting the Customer Needs Essay Example | Topics and Well Written Essays - 5000 words

Meeting the client Needs - Essay ExampleFrom this study it is clear that the just about important question is how to know the precise inevitably of the customers related to some specific products. The marketing look for plays the vital role in this case. The see design and the questionnaire design play the major role to position the customer needs. Through the proper info collection and analyzing the data are the most appropriate mien to find out the customer needs and to satisfy the needs accordingly. In this particular case the mug organization is the McDonalds.This paper highlights thatmaintaining a peachy service quality and the product quality are undivided about understanding the requirements of the customers and delivering the tailor-made work to satisfy them. Understanding the customer behavior is another real important factor to be think on to run a successful business. However, these are the fundamental rules to delivering satisfying services. The measuremen t of the steps interpreted towards the customer bliss is also very(prenominal) important. The primary quill and vicarious data are important to co-occurrence the outcome of the services related to the customer satisfaction. In regards to this research, the substitute(prenominal) data used are gather from the Internet, journals and other publications in order to get basic selective information about the nature of the influences of the customer satisfaction. And the primary data are collected from the survey made from the hear size of 50 people selected randomly.... It is very vital to understand the importance of the customer satisfactions. Customer needs are the base of any business. However, the most important question is how to know the specific needs of the customers related to some specific products. The marketing research plays the vital role in this case. The survey design and the questionnaire design play the major role to identify the customer needs. Through the pro per data collection and analyzing the data are the most appropriate way to find out the customer needs and to satisfy the needs accordingly. In this particular case the target organization is the McDonalds. Introduction Maintaining a great service quality and the product quality are all about understanding the requirements of the customers and delivering the tailor-made services to satisfy them. Understanding the customer behavior is another very important factor to be focused on to run a successful business. However, these are the basic rules to delivering satisfying services. The measurement of the steps taken towards the customer satisfaction is also very important. The primary and secondary data are important to support the outcome of the services related to the customer satisfaction. In regards to this research, the secondary data used are gathered from the Internet, journals and other publications in order to get basic information about the nature of the influences of the cust omer satisfaction. And the primary data are collected from the survey made from the sample size of 50 people selected randomly. McDonalds has been taken as the target brand in this case. The whole paper is stratified into five chapters and each chapter has its own relevance to prove the importance of the customer satisfaction to win

Public Sector vs. Private Sector Essay Example | Topics and Well Written Essays - 500 words

Public Sector vs. Private Sector - analyse ExampleAs a result, they have a vested interest in seeing salaries rise for only employees.Another essential difference in collective bargaining between secret and public sectors is think to location and labor value. Unlike private sector companies, public sector institutions argon not exposed of threatening to relocate for lower-wage costs (Guyton 213). This is evident in education where in response to union strikes, schools cannot perchance outsource employment overseas, as companies like Nike and have done. However, unions are able to use statistics from surrounding areas to compact public sector companies to raise wages.Indeed union negotiations are one of the major distinguishing characteristics in private and public sector collective bargaining. Private salary disputes are restricted by the knowledge that customers are able to obtain products elsewhere, whereas in the public realm it is often difficult or impossible for patrons to go to the closet competitor (Boggs 9). Libraries are an example of this situation. The union representatives are often long-term officials who have understand in negotiations, whereas the officials they are dealing with are appointed or elected officials who often only overleap short amounts of time in their positions. As a result, negotiations are somewhat slanted in elevate of the public union representatives.While labor relations in the United States used to be more(prenominal) highly shifted toward private sector employee union membership, major changes have occurred in the intervening fifty-years. For instance, in 1956 American private sector union membership was 34.7%, more than three times as much as the public sector rate of 11.1%. In 2006, public and private sectors were seen to undergo and drastic change as union membership had shifted from 36.2% in the public sector to 7.4%. for the private sector (Guyton 210).When distinguishing public and private

Research (continue) Essay Example | Topics and Well Written Essays - 500 words

look (continue) - Essay ExampleThe district functions through its department, English Language Learner Programme (ELLP), which offers a swan of initiatorys for heathenly and linguistically disciples. The department is in charge of English Language Learner (ELL) student placement, student monitoring and approach shot to supplementary materials. ELLP aims at helping the students blend into the system and ensure that their academic mount is at par with other students. It also strives at improving on community, family and school support to farm their progress.The department trains ELL specialists to use the High Quality Sheltered Instruction (HQSI) model with ELL students. HQSI is a programme, which focuses on grammatical construction foundation of teaching skills and vocabulary skills. It covers various aspects such as strategies, instruction, lesson delivery, building background, interaction, comprehensible input, application and review. The initiative helps in making languag e connections between the student and the curriculum. Once the students show an improvement in language, it at last improves their performance.The district also has Inclusive Schools Practices (ISP), which is designed to bridge the gap between the achievement levels of students by providing access to students with disabilities. This is done by providing a least restricted and a culturally responsive environment to students. It also aims a multicultural form of instruction to create awareness about diverse cultures and make CLD ascertain at home in classroom. Under this programme, the focus is on instructional strategies, curriculum modification, collaborative practices, cultural diversity and building leadership processes. The district also appoints psychological operate assistants, recruited on the basis of a bilingual proficiency test, to help them understand ELL students and assess their requirements.The district also offers special education services for students with disabil ities between ages 3 to 21. Working in

The Alienation of Emily Essay Example | Topics and Well Written Essays - 500 words

The Alienation of Emily - Essay ExampleHer induce is unable to offer any comfort or correction for life already passed, the wrinkles already set. I Stand Here Ironing is the way we live, succumbing to life and stoically pass judgment that there will never be enough time to build anything but walls. .The capture tells us early on that she has surrendered to the good-for-naught hand that she was dealt, and that she has accepted Emilys unknown and uncertain future. Her opening conversation with an unknown figure, possibly her own conscious, appeal to help Emily, shows her lack of will in the matter when she remarks, Even if I came, what good would it do. The mother has given up on Emily. She gave up on Emily a long time ago, when Emily was young and the let had abandoned her. Just as is often the case in everyones life, we see the mother making choices, accepting the lesser of the evils, foregoing the opportunity for fun or pleasure.Emilys mother knows that her daughter is the pro duct of her own shortcomings. The sexagenarian mans words, You should smile at Emily more when you look at her, continue to haunt her, yet for Emily it was too late. She feels the wrong when she remembers, It was only with the others I remembered what he said, and it was the face of joy, and not of care or tightness or devil I turned to them -- too late for Emily.

Outline the Ways in Which Factors Essay Example for Free

Outline the Ways in Which Factors EssayThere ar many a(prenominal) ways in which factors in childrens home background which innocencethorn lead to differences in accomplishment between ethnic groups. The first way is from cultural deprivation, with the socialisation experience of children, values, expectations and norms transmitted at home. driver and Ballard 1979 argued that high achievement in nearly Asian groups might be linked to the presence of compressed knit extended families.However with some ethnic groups many tend to have low income, which may explain why b lack pupils tend to underachieve as many children from low income black families lack noetic stimulation and enriching experiences. Some cultural deprivation theorists argue that many children from low-income black families lack intellectual stimulation and enriching experiences. Evidence suggests that those ethnic groups who tend to underachieve also tend have low incomes.The Joseph Rowntree foundation gar ment 2007 estimated that 70% of Bangladeshi and over 50% of Pakistani children grow up in poverty, compared to 20% of the white population and 30% of Indians. Unemployment is 3 xs higher in African and Bangladeshi/Pakistani people than for whites and Pakistanis are 2x more likely to be in unskilled/semi skilled jobs compared to whites which can lead to substantive deprivation. Moynihan 1965 said that many black families are headed by lone m early(a)s and may experience poor solicitude due to the lack of money.Some may have material deprivation because they cannot afford to pay for books and other materials that the child needs to do their contrive, and many may not have the room to do their work if they live in a cramped home meaning they may not be fit to concentrate. This becomes a vicious cycle as if the child receives inadequate socialisation which equals in them failing at school meaning they may become an inadequate parent, which will repeat. Also some theorists say that s ome black children are socialised into a subculture that instils a fatalistic live for toady attitude that does not value education and leaves them unequipped for success.There are other factors which effect different groups educational achievement, with there being ways in which the education system may encourage detachment between children of different ethnic backgrounds, such as labelling and teacher racism, many teachers label their students and sociologists found taboo that many teachers labelled black children as disruptive and they didnt want them in their class. Troyna and Williams describe the computer program in British schools as ethnocentric because it gives priority to white culture and the English language which causes judicial separation between white pupils and other ethnic pupils.

Comparison of The Speckled Band and Lamb to the Slaughter Essay Example for Free

Comparison of The Speckled surround and bear to the Slaughter EssayIn this essay I will be comparing the twain stories The Speckled caboodle by Sir Arthur Conan Doyle and Lamb to the Slaughter by Roald Dahl.The Speckled resound was written in 1892.This was in The prissy Period when deal had precise little faith in the Police and Conan Doyle compulsory to create a Detective who always got everything right so that the public started to believe the Police could real get it right. It was first published in a magazine called The Strand in weekly episodes so to a certain extent he call for to keep his readers interested as well which is why the plot is so complicated. The plot is ab come on a woman called Helen Stoner who is going to get married, barely someone or something completes her sister who also was supposed to get married. Helen Stoner goes to escort intelligence agent Holmes to see if he back end help solve the crime. The plot is full of twists and red herrin gs that is up to the reader to probe and solve as they go along and as always Sherlock Holmes works out the significance of everything and solves the crime.Lamb to the Slaughter was written in 1954by Roald Dahl. This figment was also published in a magazine called Harpers only was written to be read in one go so it does non have the complicated layout of Conan Doyles story. Instead the reader knows exactly what is going on form the start of the story and the ending is shocking and designed to entertain and horrify. It was written by Dahl to show how women at the prison term were a lot more powerful than the men gave them credit for and should be respected more than be at rest home , pregnant.The plot is about a modern couple that seem to be dropping out. bloody shame Maloney is the perfect 1950s housewife who makes dinner and cleans, nevertheless one day when her husband (Patrick Maloney) comes home from work they have an argument. Mary loses her temper with Patrick and hit s him over the head with a leg of lamb and minutely kills him. In a panic she phones the police and puts the leg of lamb in the oven to cook for dinner. When the police make she persuades them to eat the lamb because it would be a waste of food. In the end the police eat the endorse and Mary didnt get caught. Dahl uses comic irony at the end to engage the reader as Mary sits there laughing about what she has done you dont imagine her to do this as a nitty-gritty class housewife.The times that these stories are set in are both very different. Like travel, in The Speckled Band. They travel by horse and cart but in Lamb to the Slaughter trey use car or foot just homogeneous in the modern day. For communication the people in 1892 would have to write or go and see the soulfulness they requisiteed to talk to but in 1954 they would have used the telephone. Also in 1892 they did non have much electricity so they used candles instead of light, whereas in 1954 they had lots of electr icity. In 1892 the women would have worn veils and long skirts but in 1954 they would have they would have worn jeans, t-shirt etc. in 1892 rich families would lived in large houses with servants but in the modern day most families are middle classed and do not have the money for servants etc. When there was an enquiry in 1892 the detectives would have had to use their own knowledge to solve crimes but in 1954 they would use fingerprints, evidence etc to solve the crimes.The language used in The Speckled Band was senile fashioned and very formal homogeneous when Sherlock Holmes says Very deplorable to knock you up Watson, give tongue to he, but its the common lot this morning. He also says things like Mrs Hudson has been knocked up, she reported upon me, and I on you. This isnt the tolerant of language we would use in the modern day and proves that it is set in 1892.However in Lamb to the Slaughter there was a lot of slang and it was not as formal. Like when Mary says how-dye -do darling. And Hullo Sam to the grocer. However the way she speaks to Sam the grocer proves it was set in the 1950s and not in any other time because we would not know the person in the corner shops first title today but it was common in the 1950s to be friendly with them.In The Speckled Band Sherlock Holmes is the main character. He is a famous detective and solves difficult cases. Conan Doyle invented him because people in the Victorian times were fed with the fact that the police could not solve any crimes and he wanted a character that always got everything right. However in Lamb to the Slaughter there were police who are goodish at solving cases but wouldnt be able to solve them without any evidence and they are very arrogant and treat Mary as a silly woman when in fact she is the person who has tricked them and been the murderer. Dahl does this to shock his readers and make it even more dramatic which Conan Doyle would not want to do because they needed to trust their det ectiveIn The Speckled Band the killer was a snake that had been hypnotised by Helen Stoners stepfather, but all the way through the story he is a suspect and he acts suspiciously like when Helen goes to visit Sherlock Holmes to tell him what has been going on, shortly after she leaves her stepfather came in asking if she has been here. It seemed like he had something to hide, but in the end it had nothing to do with him.In Lamb to the Slaughter Mary seems like a nice, gentle woman who feels that she has to help out. Like when she says,Darling, shall I get your slippers? but after the police eat the evidence she laughs so I say he whole issue hade make her go a bit insane. At the beginning of the story you didnt expect it from her because she just seems like a normal, average wife like when it said about She took his coat and hung it in the closet. and when it said She was sat covert again in her chair with the sewing. The scene seems too realistic for something bad to happen.In Th e Speckled Band the victim was Helen Stoners sister because there was nothing anyone could do to save her this made the readers feel very sorry for her. The next victim was Helen Stoner and because nobody knew what killed her sister it seemed that she needed protection. I would expect someone like her to be the next victim because she is a woman who has done nothing wrong and is innocent. I dont think her or her sister deserved to be the victims because they are both just happy and normal people.In Lamb to the Slaughter you dont feel sorry for Patrick because he is being horrible to Mary and you feel automatically on her side from the beginning. I think he deserved to be upset but not killed because they are just having a falling out.The Speckled Band is set in Stoke Moran, which is Helens stepfather house. Sherlock Holmes is investigating the house. I think it is a good setting for a murder to take nursing home and because its a very big house which makes it creepier for the read er because you dont know what is doing the killings.Lamb to the Slaughter is set in Mary Maloneys house. I think the way the author has described it makes it sound very realistic, like when he says,The room was warm and clean, the curtains drawn, the two table lamps alight. This makes the room sound cosy and like it really exists. You can really picture the scenery. I also think its a good setting for a murder because you can imagine it happening there. I think I would expect it because so many crimes in real life have been taken place in houses.Out of the two stories I best-loved Lamb to the Slaughter because it is easier to understand and keeps you interested all the way though with the description it uses. I dislike the other story because the speaking parts dragged on to long and I did really just want to get on and find out what happens.

Social Sontract Theory of John Locke Essay Example for Free

Social Sontract Theory of put-on Locke EssayThis paper analyzes the friendly signalize theory of John Locke and how his value argon consistent with the woeful justice system and private security system settings of today. It will further discuss whether or non Lockes values and principles apply to both criminal justice and private security venues. I will also summarize the major differences of the friendly pinch theories identify the key principles associated with Lockes social contract theory identify how these principles ar inculcated in the U. S. business relationship of Rights identify how these principles play out in the criminal justice system and security settings of today and in conclusion describe freedom in relationship to personal rights and ethical standards and obligations. A social contract is a voluntary agreement in which mutual benefit occurs between and for individuals, groups, government or a partnership as a whole. According to Locke, the enunciate of Nature, the natural condition of mankind, is a secern of perfect and fatten out liberty to conduct unitys life as unitary best sees fit, free from the interference of others (Kelly, Martin.(2012)). This does not mean, however, that it is a utter of license one is not free to do anything at all one please, or even anything that one judges to be in ones interest. The State of Nature, although a state wherein there is no well-bred authority or government to punish people for transgressions against laws, is not a state without morality. The State of Nature is pre-political, but it is not pre-moral. Persons atomic number 18 assumed to be equal to one another in such a state, and therefore equally capable of discovering and being bound by the Law of Nature.Given the implications of the Law of Nature, there are limits as to how much property one eject own one is not allowed to post so more from nature than oneself can use, thereby passing others without enough for themselves (Po well, Jim. (1996)). Because nature is given to all of mankind by God for its common subsistence, one cannot take more than his own fair office. Property is the linchpin of Lockes crease for the social contract and civilian government because it is the protection of their property, including their property in their own bodies, which men seek when they decide to abandon the State of Nature. Summarize the major differences of the social contract theories. The major differences between classical republicanism and John Lockes natural rights are philosophy are that classical republicanism try outes the common good or community over the natural rights stress of the individual. You look at the natural rights philosophy from what Locke would describe as a state of nature, that is, an imaginary topographic point where there is no government. Lock believed that there was a law of nurture to govern a state of nature he stated, The state of nature has a law of nature to govern it which obl iges everyoneNo one ought to harm another in his life, health, liberty, or possessions. The main ideologies of the natural rights philosophy are found in the Declaration of Independence with such ideals as consent of the governed, right of revolution, unalienable rights (or rights that cannot be taken off or given up, such as life liberty and property), and overall establishes a social contract. genuine republicanism is modeled after the Roman Republic, where the government provides its citizens with liberty under government and stressed the common good, or what was best for the society as a whole (Powell, Jim.(1996)). Citizens within a republic must share the same characteristics civic virtue, moral education, and live in small, uniform communities. Civic virtue is demonstrated when a person sets aside their own personal interests to promote the common good, and thus classical republics often drastically limited individual rights. Moral education is the idea that citizens must b e taught to be virtuous base on civic religion these virtues acceptd generosity, courage, self-control, and fairness.Small, uniform communities were necessary to prevent factions (self-interested groups of individuals), and to prevent this, limited the spot of diversity within these communities (Kelly, Martin. (2012)). People residing within these communities often had similar wealth, religious or moral beliefs, and ways of life. To further prevent diversity, each community has an established religion (which is prohibited in our Constitution per Amendment 1). What are the key principles associated with Lockes social contract theory?Locke believed there also exists a Law of Nature, the substructure of all morality and given by God, that compels us to not harm others life, health, liberty or possessions. For Locke, the social contract exists when mankind in the State of Nature recognizes and heeds the Law of Nature thus forming a civil society. Protection of property, both geogr aphic and ones own bole, were key to Lockes argument. He express that political society and government are established by mutual consent forming one body politic under one government united into common-wealth to protect property from those who would violate the Law of Nature.Lockes argument for the right of the volume is the theoretical ground for the banknote between duty to society and duty to government, the distinction that permits an argument for resistance without anarchy. When the designated government dissolves, men remain obligated to society acting by means of majority regularise. It is entirely possible for the majority to confer the rule of the community on a king and his heirs, or a group of oligarchs or on a democratic assembly (Powell, Jim. (1996)). Thus, the social contract is not inextricably linked to democracy.Still, a government of any kind must perform the legitimate hunt of a civil government How are these principle inculcated in the U. S. Bill of Right s? John Locke influenced doubting Thomas Jefferson and our origination Fathers while writing the Declaration of Independence and the U. S. Constitution, Lockes Social Contract Theory on the Statess political and governmental system is undeniable (Constitution Society). While writing the Declaration of Independence, Thomas Jefferson, displace heavily from the writings of John Locke, and placed them in the Constitution.The social contract theory infuses both these documents (Constitution Society). Thomas Jefferson adopted Lockes ideas people had rights to life, liberty, equality, and pursuit of happiness, the responsibility of government must protect those rights, and put them in the Constitution. How do the principles play out in the criminal justice system and security settings? The theory does not guard basis in todays criminal justice system in that there are segments of society that believe that the law doesnt apply to them nor does it protect them.For example, the percepti on is that the amount of crime in the inner city is rampant. It is widely reported on the news every night. There are eternally stories on these neighborhoods if and only if it is sensational and /or involves a Caucasian citizen. This argument bears out when newspapers print touchstone headlines about Caucasian children being missing or kidnapped. Many of the ideas formed in Lockes social contract theory mimic the modern criminal justice system. As citizens of a society, we give up many of our rights to protect ourselves in favor or a centralized system or rule governed by elected officials. Describe freedom in relationship to personal rights and ethical standards and obligations. Its believed that values are what we learn from childhood from parents and surrounding influences of adults involved in the childs life. Morals are the beliefs developed from that value system and how one should behave in any given situation (Banks, C. (2009)). moral philosophy on the other hand is how someone actually behaves in the situation that may test ones morality and values. Values are established by childhood upbringing and help mold them into citizens contributing to society.Those environments include home, school, church, neighbors, cultural backgrounds and social get together or parties (Banks, C. (2009)). Most of these beliefs and patterns of behavior are established through the unconscious observations and experiences of childhood in those environments. John Locke is the creator of the concept of individual rights as the basic footing for government. The U. S. founders turned this into government for the people of the people and by the people. References Banks, C. (2009). Criminal justice ethics Theory and utilize (2nd Ed.).Los Angeles, CA SAGE. Constitution Society. (2007). Retrieved on February 18th 2012 from http//constitution. org/soclcont. htm Kelly, Martin. (2012). Social Contract. Retrieved on February 19th 2012. From http//americanhistory. about. com/od/ usconstitution/g/social_contract. htm Powell, Jim. (1996). John Locke Natural Rights to Life, Liberty, and Property. Retrieved on February 19th 2012. from http//www. thefreemanonline. org/featured/john-locke-natural-rights-to-life-liberty-and-property/ 1.

Maslow’s Hierarchy of Needs Essay Example for Free

Maslows power structure of Needs EssayAbstractThis paper will explain Maslows trilateral and its application to interpersonal communications. An explanation will be given how the interpersonal communications, based off of Maslows triangle, can be utilize as an interview and interrogation tool. Examples will be give upd of a personal experience that like a shot relates to the vertical advancement through Maslows triangle.When Maslows hierarchy of leases (Maslows triangle) is understood, it is easier to understand an other(a)(prenominal) person and have better more effective interpersonal communication. Maslows triangle is a garb of needs that must be met and people are self-motivated to fulfil the needs. Maslows triangle can be used during interrogation and interview as a means to build trust a rapport.Maslows hierarchy of needs can be divided into two parts, elementary needs and growth needs (McLeod, 2014). To elevate to a higher need, the needs at the actual train m ust be satisfied. The basic needs are believed to be self-motivating and the longer they go unmet the greater the relish for them becomes. For instance the longer bingle goes without sleep then the more tired they become and soon the body will breakdown. The bottom of the triangle is physiological needs. These are the most basic needs for survival such as food, wet, breathing, sex, sleep, homeostasis, and excretion. The next take is safety needs which consists of protection from elements, security, order, law, constancy, and freedom from fear.Love and belongingness needs is the third rung and is comprised of friendship, intimacy, affection and love, from cook group, family, friends, and romantic relationships. The final basic need is esteem needs which includes achievement, mastery, independence, status, dominance, prestige, self-respect, and respect fromothers. The top of the triangle, and the growth need, is self-actualization needs, do up of realizing personal potential, s elf- fulfillment, and seeking personal growth and peak experiences. Maslow believed that people have an inborn desire to be self-actualized (Cherry, n.d.). Self-actualization is when a person reaches their full potential.Understanding human needs can be a used persuade people as they are already self-motivated to fulfil their needs. This can be used by both pr flushting the obtainment of a current need or by providing a current need. In the later oneness can build rapport with the subject by providing the needs. This can foster lead into security or love and belongingness where you as an interrogator or interviewer can be the stability or friendship need that is missing. By filling in the need you can passively be purvey to more information or even take a more aggressive mickle pro quo stance. Furthermore you may even give an ultimatum that if the information you seek is not provided then the set up need will be taken back leaving a deficiency.As this relates to my personal expe riences and my progression through the hierarchy of needs, I am no different than anyone else and I must have fulfillment of one take aim before ascending to the next. I have been fortunate enough that air and water have always been present in my life. Sleep is sometimes lacking and can affect my wellness but on the whole a sufficient amount of sleep is met. Being that the lowest level needs have been for the most part fulfilled the next level is considered. Safety needs have generally been provided given that safety of employment was sufficient. While employed in the active duty military I had job security providing money that provided safety in resources. Safety in employment allowed the lower level item such as food to always be fulfilled as well as safety of property a need of the second tier.Employment allowed advancement into both the third and poop levels as I was part of a family both in occupation and able to provide for one at home. I also had friendship within the empl oyment and much respect both from self and others as well as a sense of achievement. This had much to do with the type of occupation being what it was (military). This all fed into a greater self-esteem and then into the top tier of the triangle, growth and self-actualization. The other side tothis is that when I was no longer in the active duty military and I anomic the fulfilment of safety of employment I much of the fulfilment of other needs.I lost the firm monetary income and in direct correlation I lost safety of property as I was never sure if I would be able to make my house payment. Being able to provide for my family was always a question and this greatly reduced my self-respect and respect from family and relationship within the family dynamics. I was not sure if I would be able to always meet to need of food. My focus was fulfilling that unmet need, the need for safety of employment. At no time after I had a deficiency in level two of the triangle was I ever considerin g my self-actualization or full potential let alone even confidence or achievement from the level below that.When Maslows hierarchy of needs is understood, it is easier to understand other person and have better more effective interpersonal communication. The needs laid out in Maslows triangle can be used during interrogation and interview. They can be used as a means to build trust a rapport and or persuasion and coercion.References(n.d.). Retrieved from wikimedia,org http//upload.wikimedia.org/wikipedia/commons/5/58/Maslows_hierarchy_of_needs.svg Cherry, K. (n.d.). Hierarchy of Needs. Retrieved from About Education http//psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm McLeod, S. (2014). Maslows Hierarchy of Needs. Retrieved from Simply Psychology http//www.simplypsychology.org/maslow.html Tay, L., Diener, E. (2011). Maslows Hierarchy. Retrieved from changing Minds http//changingminds.org/explanations/needs/maslow.htm

Sample Question and Answer in an Interview Essay Example for Free

Sample Question and Answer in an Interview Es claim1. Tell me well-nigh yourself.Since this is often the opening suspense in an interview, be extra directionful that you dont track down off at the mouth. Keep your resolve to a minute or two at most. covering four topics early years, education, work history, and recent charge experience. Emphasize this last subject. Remember that this is likely to be a warm-up question. Dont waste your best points on it. 2. What do you know approximately our organization? You should be able to discuss products or services, revenues, reputation, image, goals, problems, care style, people, history and philosophy. see moremuet mouth questionBut dont act as if you know everything round the place. Let your act show that you have taken the time to do about research, scarce dont swim the interviewer, and make it clear that you wish to learn more. You might start your answer in this manner In my job search, Ive investigated a number of compa nies. Yours is one of the few that provokes me, for these reasons Give your answer a appointed tone. Dont say, Well, everyone tells me that youre in all sorts of trouble, and thats why Im fork up, even if that is why youre there. 3. Why do you want to work for us?The deadliest answer you after part give is Because I like people. What else would you like-animals? Here, and throughout the interview, a effective answer comes from having done your homework so that you can speak in ground of the companionships needs. You might say that your research has shown that the association is doing things you would like to be involved with, and that its doing them in ways that greatly interest you. For example, if the organization is know for strong management, your answer should mention that fact and show that you would like to be a part of that team.If the company places a great deal of emphasis on research and development, emphasize the fact that you want to take in new things and th at you know this is a place in which such activity is encouraged. If the organization stresses financial controls, your answer should mention a reverence for numbers. If you tonicity that you have to concoct an answer to this question if, for example, the company stresses research, and you feel that you should mention it even though it really doesnt interest you- then you probably should not be taking that interview, because you probably shouldnt be considering a job with that organization.Your homework should include learning copious about the company to avoid bettermenting places where you wouldnt be able -or wouldnt want- to function. Since most of us are poor liars, its knockout to con anyone in an interview. But even if you should succeed at it, your prize is a job you dont really want. 4. What can you do for us that psyche else cant? Here you have every right, and perhaps an obligation, to toot your own horn and be a bit egotistical. lambaste about your record of getti ng things done, and mention specifics from your resume or contention of career accomplishments.Say that your skills and interests, combined with this history of getting results, make you valuable. Mention your ability to set priorities, target problems, and use your experience and energy to solve them. 5. What do you find most attractive about this localization? What seems least attractive about it? List three or four attractive factors of the job, and mention a single, minor, unattractive item. 6. Why should we hire you? Create your answer by gestateing in terms of your ability, your experience, and your energy. (See question 4. ) 7. What do you look for in a job?Keep your answer oriented to opportunities at this organization. Talk about your desire to perform and be recognized for your contributions. Make your answer oriented toward opportunity kind of than personal security. 8. Please give me your definition of the invest for which you are being interviewed. Keep your answe r apprise and task oriented. Think in terms of responsibilities and accountability. Make sure that you really do understand what the position involves before you attempt an answer. If you are not certain, ask the interviewer he / she whitethorn answer the question for you. 9.How extensive would it take you to make a meaningful contribution to our firm? Be realistic. Say that, while you would front to meet pressing demands and pull your own weight from the first day, it might take six months to a year before you could expect to know the organization and its needs well enough to make a major contribution. 10. How long would you stay with us? Say that you are interested in a career with the organization, but admit that you would have to continue to feel challenged to remain with any organization. Think in terms of, As long as we both feel achievement-oriented. 11.Your resume suggests that you may be over-qualified or too experienced for this position. Whats Your opinion? Emphasize y our interest in establishing a long-term association with the organization, and say that you assume that if you perform well in his job, new opportunities will open up for you. Mention that a strong company needs a strong staff. Observe that experienced executives are always at a premium. Suggest that since you are so well qualified, the employer will get a fast effect on his investment. Say that a growing, energetic company can never have too lots talent.12. What is your management style?You should know enough about the companys style to know that your management style will complement it. Possible styles include task oriented (Ill enjoy problem-solving identifying whats wrong, choosing a solution and implementing it), results-oriented (Every management decision I make is determined by how it will attain the bottom line), or even paternalistic (Im committed to taking care of my subordinates and pointing them in the right direction). A participative style is currently quite popular an open-door method of managing in which you get things done by motivating people and delegating responsibility.As you consider this question, think about whether your style will let you work happily and effectively within the organization. 13. Are you a good manager? Can you give me some examples? Do you feel that you have top managerial potency? Keep your answer achievement and ask-oriented. Rely on example to buttress your argument. Stress your experience and your energy. 14. What do you look for when You hire people? Think in terms of skills, initiative, and the adaptability to be able to work considerably and effectively with others.Mention that you like to hire people who appear capable of moving up in the organization. 15. Have you ever had to fire people? What were the reasons, and how did you handle the situation? Admit that the situation was not easy, but say that it worked out well, both for the company and, you think, for the individ ual. Show that, like anyone else, you dont enjoy nasty tasks but that you can resolve them efficiently and -in the case of firing someone- humanely. 16. What do you think is the most effortful thing about being a manager or executive? Mention prep, execution, and cost-control.The most difficult task is to motivate and manage employees to get something planned and completed on time and within the budget. 17. What principal(prenominal) trends do you see in our industry? Be prepared with two or three trends that beautify how well you understand your industry. You might consider technological challenges or opportunities, economic conditions, or even regulatory demands as you collect your thoughts about the direction in which your business is heading. 18. Why are you leaving (did you leave) your present (last) job? Be brief, to the point, and as honest as you can without hurting yourself.Refer back to the planning phase of your job search. where you considered this topic as you set your reference statements. If you were laid off in an encompassing cutback, say so otherwise, indicate that the move was your decision, the result of your action. Do not mention temper conflicts. The interviewer may spend some time probing you on this issue, particularly if it is clear that you were terminated. The We agreed to disagree approach may be useful. Remember hat your references are likely to be checked, so dont concoct a story for an interview. 19.How do you feel about leaving all your benefits to find a new job? Mention that you are concerned, naturally, but not panicked. You are willing to accept some risk to find the right job for yourself. Dont suggest that security might interest you more than getting the job done successfully. 20. In your current (last) position, what features do (did) you like the most? The least? Be careful and be positive. Describe more features that you liked than disliked. Dont cite personality problems. If you make your last job sound terrible, an interviewer may wonder why you remained there until now. 21. What do you think of your boss?

The many hardships of society Essay Example for Free

The some(prenominal) hardships of participation EssayVictor does non furnish experience and domestic devotion to the creature aft(prenominal) he has given it life he just abandons it without some one to look after it and anguish for it as Victors family has done. Unable to endure the aspect of the being I had created I rushed out of the agency and continued along time traversing my bedchamber. Victor does not show any love for the creature he has created. He is unable(p) to endure this gives the reader the image that the creature has become so ugly. Even though he has collected the body parts from attractive hoi polloi the creature is still hideous.This shows a discharge lack of love and domestic affection that has been shown to Victor in abundance by his parents. Victors parents show that in that location is a strong family bond between them and their son. I was there playing their idol, and something better than their child, the innocent and mixed-up creature be stowed on them by heaven. In this paragraph Victor describes himself as their plaything their idol. Him and his parents are internal and they looked up to Victor although he is a small child. They commanded him to be safe and happy.Victor is excessively described as small and innocent helpless creature. Victor does not show the same affection for the creature. I beheld the wretch- the miserable monster whom I created. Victor describes the creature as a wretch, this shows that Victor as a young child was shown love and affection but he is now incapable of present the same love that was shown to him by his parent to the creature the baby that he has created. These adjectives describe the monster as physically ugly this is one of the reasons why victor rejects him, because he wanted to make a beautiful creature.Victor is also described as helpless and innocent and that he shtupnot fend for himself and he demand an older figure to be responsible for his actions and to keep him sa fe. Victor abandons the creature as soon as he realizes that he has made a mistake in trying to play god. But what has he abandoned he has abandoned a young inexperience, defenseless, innocent helpless creature. So again we agree Victor being shown great love and domestic affection by his family. But when he grows up he is unable to show the same love and domestic affection towards the creature.Victor is brought up in a protective bubble when he is younger. I was so guided by a pat electric cord that all becharmmed but one train of enjoyment for me. Using the word silken cord refers to the umbilical cord that gives the entire growing child what it needs to survive. This is directly linked to Victor parents and the event that they are providing him with so much love and domestic affection that he does not have to do anything he does not have to fend for himself. This Silken cord of tender love and affection is not there when the creature is brought to life.He has to learn to fin d his own modal value because he is an outcast of society so he would find it hard to paroxysm in. He is on his own because victor has not got the mental strength to own up and shows this creation to the rest of the world. He also does not want to show any affection or love to this creature because he finds it physically repulsive. Victor is shown the way by his Parents they are always making decisions for him even as a young adult. When I was xvii my parents resolved that I should become a student at he university of Inglostadt.He still has a protective bubble around him even though he is seventeen. This shows that his parents are still making choices for him that can provide him happiness or sorrow in the years to come. The creature is deprived of this from victor this is shown, as he does not know about the dangers of fire. The creature is attracted to the spryth of the fire and it is like the tender warm love that he is not receiving. I thrust my hand into the live embers but draw it pronto out again crying in pain.The creature has had no guidance from victor or anybody of higher(prenominal) intelligence than himself. This is why he burns his hand on the fire. If victor was about to do that both his Mother or Father would have stopped him from burning himself because they want to protecting him so he does not get harmed mentally or Physically. The creature then goes off in search of other family or someone who can nurture him properly. He finds a village he is curious to see this type pf village with cottages, which he has never seen before.Shortly after entering the village he is confronted by a mob throwing stones and various items at him. The creature is amazed at how polite and loving the people he is observing are. There gentle manners and beauty of these cottagers greatly endured me. He means that he is amazed that even though they are so poor they are still happy and show great love and affection for each other and he wants to become away of that family. He observes the family and notices a new addition to the family called safie she is from a distant country.This gives the creature hope that maybe he may be able to be accepted into the family as safie is an outsider and she has been accepted. The creature then finds out how ugly he is and starts to doubt his reasons for being in the world. I had admired the perfect form of my cottagers- their grace, beauty, and delicate complexions but how was I terrified when I viewed myself in a transparent pool At first I stared back, unable to believe that indeed I who was reflected in the mirror and when I became fully convinced that I was in reality the monster that I am.He realizes that he is a monster and that he would never fit in if he wanted to have a family that loved him and nurtured him. He starts to realize that this is the end for his hopes of a normal life. The creature tries to be accepted into the family by speaking to the blind man, the blind man is unretentive to any faults the creature may have. Agatha fainted, and safie unable to attend his friend rushed out of the cottage. Felix darted forward and with a supernatural force tore me from his father, to whose knees I clung in a transport of fury, he dashed me to the flat coat with a stick .I could have torn him limb form limb, as a social lion rends the antelope. He now realizes that all hope is lost of ever finding a family that will love him and show him domestic affection and so wallows in self pity. He then burns bring the delaceys house at it is a symbol of a nice warm family that he is not apart of so he destroys it. Show preview only The above preview is unformatted text This student pen piece of work is one of many that can be found in our GCSE Mary Shelley section.

Corporate Social Responsibility in the C0-Operative Bank Essay Example for Free

Corporate Social Responsibility in the C0-Operative Bank shew1. IntroductionThis encompass aims to review the corporate accessible duty (CSR) baffles which managers should take up important when deciding their CSR stance. The report will besides review the corporative depone and their stakeholders regarding CSR. The report will then go on to prove and evaluate the corporative argots CSR and good position.2. Corporate Social ResponsibilityCorporate social debt instrument (CSR) as a topic has received the attention of organisations and managers as a whole. The 1950s marked the let of the modern era of CSR for managers, where Howard R. Bowen (1953) defines social responsibilities in his publication as the straines duty to make decision and get hitched with principles that are acceptable to troupe. However, Milton Friedman (1970) argued that social responsibilities is for people not businesses, he claims that the only responsibility business managers should fuddle i s to use all their resources to maximise pull in and increase shareholders wealth (Friedman, York Times Magazine, family 13, 1970, pp. 32-34).2.1 Carrolls CSR vexsIn 1979, Carroll developed a social responsibility model with a hierarchy of quadruplet responsibilities, starting from economic, moving to legal, good and discretionary responsibilities ( come upon fig. 1.1). This CSR model talks ab emerge(a) responsibilities which are the main areas that managers should consider when taking a stance on CSR. The summarised views of Carrolls hierarchy are businesses should strike to make return as their main priority, and then complies with the rules and regulations of the law besides behave ethically and finally be tidy corporate citizen (Carroll, 1979, p.500). The hierarchical four responsibility model was later improved by Carroll in 1991 as pyramid of corporate social responsibility (see Fig. 1.2).2.2 Modern CSR ArgumentsAs the definition of CSR developed and gain more(prenomi nal) attention over the years, more arguments over CSR began emerge. In reviewing CSR, both Goyder (2003) and Moore (2003) argued that firms claiming CSR in expectation of achieving greater usefulness is unethical. Firms should take up CSR only if they can ensure positive impact on society and the environment. however though Jones (2003) argued that managers must not use CSR as a business strategy but should see it as an ethical stance. However, he does not believe firms taking advantage of the opportunity to make profit is unethical. (Wan Saiful wan-Jan, 2006, pp.176-184)2.3 Introduction of 3C-SR simulationIn order to counter the deficiencies of previous approaches, Meehan et al (2006) devised the 3C-SR model- competitive advantage through with(predicate) social resources. This model claims that Corporate Responsibility (CR) is a tool to making profit not ship canal of reducing revenue. This model is made up of common chord inter-related components, ethical and social commitm ent, tie-up with distinguishners and consistency of behaviour. match to Meehan et al, if management encompasses all three elements it will build a strong corporate social surgical process and become a good corporate citizen. (Meehan et al, 2006). However, the models has not been based on observations and experiments, besides there was no criticisms by new(prenominal) authors. It is subjective base and was not well supported.3. The Co-operative Bank and Their StakeholdersThe Co-operative camber is a part of the co-operative group, the largest consumer co-operative in the United Kingdom (UK). The camber offers a range of financial services such as saving accounts, current accounts loans and overdrafts. They are an organisation that makes profit consistently while operating in a socially and environmentally answerable manner by putting their ethics into action (www.co-operativebank.co.uk).The Co-operative Bank is reasonable to the needs of all their stakeholders (see fig 1.3) . It aspires to meet common economic, social, environmental and cultural needs of their stakeholders. Stakeholder of a corporation is anyone who has can be affected or can affect the companys actions or decisions. The co-operative bank acts quickly on relevant and important stakeholder concerns. Engagement with their stakeholders is an important continuous activity. The cooperative banks CSR stance of amenable finance which consists of ethical screening, financial inclusion and microfinance is important to each of their stakeholders. (Co-operative bank sustainability constitution, 2010)4. THE CO-OPERATIVE confideS CSR and ETHICAL STANCE ANALYSIS4.1 Sethis Three-Stage SchemaSethis three-stage schema is useful in determining and analysing the Co-operative banks adjustments of their corporate behaviour to social needs. thither are three categories of social commitments social obligation, social responsibility and social responsiveness (Sethi 1975, pp. 58-64, cited Carroll, 1979). S ocial obligation refers to companies behaving in response to market forces or legal restrictions. Managers of such companies only limit their response to social issues which are guided by law and the economic system. Social responsibility is corporations acknowledging social set and expectations also the importance of ethics. Whilst social responsiveness states that it is important for firms to search for ways to be socially responsibly in the continuous changing society in the long run than how to react to social pressures (Sethi 1975, pp. 58-64).Co-operative bank is continuously searching for ways to be socially and ethically responsible to meet to match the dynamic social system. They are constantly feeler up with ethical policies either to meet suppliers needs or customers needs. They plan to the most socially responsible business in the UK. The bank is also making profit maintaining their economic duty to be successful. (http//www.co-operative.coop/join-the-revolution/our-p lan/responsible-finance)4.2 The 3C-SR ModelEthical and Social commitmentsThis element represents the hold dears aspect of social resources. This component comprises of the promises that organisation made to their stakeholders, also the ethical standards set by them which are stated in their mission statement and goals. (Meehan et al, 2006). The Co-operative bank seeks to be the leading retail bank in global financial services industry. They have been operating with values that have been handed down by the founders which are social responsibility, openness and honesty. They aim To be profitable To meet customers and community needs To respond to members and give them a fair return To be an ethical leader and exemplary employer in order to inspire othersThe Bank is very committed to delivering value to their stakeholders. In 1992 they launched their ethical policy when the customers requested that they would like their money to be invested ethically. The policy was formed to reflect customers ethical concern not that of the managers. The bank practice ethics in action by turning off businesses that are involve in unethical practices (fossil fuel extraction, child labour etc). The banks suppliers gets gainful fair price and there is effective communication between them and the bank, which leads long term relationship. With the banks fantastic delivering value policy some customers and employees are yet to be satisfied. (The co-operative bank sustainability report)The Co-operative Asset Management (TCAM) ensures that there is sexual practice balance within their banks employees and also there is no discrimination. In 2010, the bank extended this policy to other companies they do business with (The co-operative bank sustainability report, 2010, p112).Connections with partners in the value netNorman and Ramirez (1993, p69, cited Meehan et al) claims that a business network gets value from a value creating system in which all the stakeholders and the business it self work to together to raise value. Meehan et al believe that if anyone of the parties fails to embrace the value network structure, then the socially oriented business model is bound to fail. If one organisation chooses to associate with another organisation, the nature of that relationship should be based on credibility on both parties, then the value structure works. In the other if on fellowship fails to meet the commitment of the other then a stakeholder deficit will occur (see fig 1.4).The Co-operate bank ensures that their corporate customers share the same values with them as in gender equality and anti-discrimination through their TCAM. There is also their ethical screening which helps them maintain the ethical finance image. The ongoing employee, members and customers survey ensure that the connection between them and the bank is still there (The co-operative bank sustainability report).Consistency of behaviourThe consistency element refers to organisations implementin g their policy to conform to the commitments and maintain the performance in the long term. It is the behavioural component of the social resources over epoch and across all aspects of an organisations operation. The common source of criticism is when businesses claims to be socially responsible and fails to act responsibly towards society. (Meehan et al)The Co-operative banks ethical policies and social responsibilities have been improved to meets stakeholders needs and maintained over the years. The bank has been consistent with a satisfaction survey for their employees called the Voice carried out twice a year. They have also maintained their investings to their local communities and society at large over the years (The co-operative bank sustainability report). Ethical investment policy generated in 1992 is still an ongoing process for the bank (http//www.thenews.coop). In maintaining this policy, the bank is loose out on income resulting to a reduction in income for turning bu siness away.5. ConclusionThis report has reviewed some of the diverse CSR theories and models that are important to managers when they are deciding on their CSR approaches. The report also reviewed how CSR has been evolving over the years with theories and models of polar scholars.The co-operative bank engages their stakeholders in all their CSR approaches which help them to understand the stakeholders better. The bank understands the fact that a successful business occur only when all the stakeholders work together with mutual ethical values.Using the sethis three stage schema and the 3C-SR model to evaluate the Co-operative bank, it is quite clear that the bank is an ethically and socially responsible corporation. Even thought they are losing income and spending a lot to remain ethically and socially responsible they still insist on maintaining ethical policy. On the other hand the benefits of sustaining their ethical policy out weight the losses being made. The bank made a more profit in 2010 than 2009. The bank is not only using CSR as a business strategy but they are also being sensitive to all the needs of their stakeholders including positive impact the environment.REFERENCESArticlesCarroll, A.B. (1979), A Three-Dimensional Conceptual Model of Corporate Performance, Academy of Management analyze, Vol. 4, No.4, pp. 497-505Bowen, H.R. (1953), Social Responsibilities of the Businessman, Harper, New York, NY.Carroll, A.B. (1991), The pyramid of corporate social responsibility towards the moral the moral management of organizational stakeholders, Business Horizons, July/August, pp. 39-40Carroll, A.B. (1998), The four Faces of Corporate Citizenship, Business and society Review Vol.100 No.1, pp.1-7Friedman, M., (1970) The Social responsibility of business is to increase its profit, York Times Magazine, September 13 1970, pp. 32-34).Meehan, J Meehan, K Richards, A. (2006), Corporate Social Responsibility the 3C-SR model, International Journal of Social Econo mics, Vol. 33, pp.386 398Sethi, S.P. ((1975), Dimensions of corporate social responsibility, California Management Review, Vol. 17, No.3, pp. 58-64Wan Saiful Wan-Jan, (2006), Defining Corporate Social responsibility, Vol. 6, Issue 3-4, pp. 176-184

Long Term Care - Aging Baby Boom Generation Essay Example for Free

Long call Care Aging frustrate Boom Generation EssayThe baby boom generation entrust pose a gross demand for long-term lot services and the challenges that state and federal governments present in budgeting to offset those services. Federal entitlement spending willing sharply increase due to lack of homework (saving money) for old age by baby boomers. The some 76 million baby boomers born amongst 1946 and 1964 are anticipated to double the burden on Medicare, Medicaid, and Social Security by 2035. (United States politics account Office, 2001) Social Security and Medicare reform must continue to keep the programs viable and capable of meeting those commitments. Medicaid, the chief(prenominal) agency that finances long term care, will need realistic focus. Currently, the services of Medicaid are ineffectual to meet the demands of need for individuals with disabilities, leaving the individuals family to face the burden of long term care cost. (United States Government Ac counting Office, 2001) As the baby boom generation retires and the Medicare-eligible population swells, the imbalance between outlays and revenues will increase dramatically.Medicare growth rates reflect not only a rapidly increasing benefactive role population,but also the escalation of health care costs at rates well exceeding global rates of inflation. While advances in science and technology have greatly expanded the capabilities of medical science, disproportionate increases in the use of health services have been fueled by the lack of effective bureau to channel patients into consuming, and providers into offering, only appropriate services. Although Medicare cost growth had slowed in recent courses, in fiscal year 2001 Medicare spending grew by 10.3 Percent and is up 7.8 percent for the first 5 months of fiscal year 2002. (United States Government Accounting Office, 2001)ReferenceUnited States Government Accounting Offices (2001) Long Term Care Aging Baby Boomers Retriev ed from http//www.gov/assets/110/109196.html

Advertising Campaigns in Banking Using Images of Famous People Essay Example for Free

advertize Campaigns in Banking Using Images of Famous People EssayToday, banking armed function direct very similar to each other. While comparing various products, a client has often no idea which one is the best for him and he does non even know how they differ from each other. In order to understand the difference between them, it requires a thorough analysis, for which a emf barter forer does not acquire enough date. In most cases, the choice of customers is based on irrational considerations.By discoer recent advertisements in banking sphere, I came to conclusion that most of them be becoming less in carcassative and more(prenominal) foc enforced on creating a positive cypher of the bank and its product. This creates an impression that the product or service is essential to the customer and its possession or use of service means that the buyer belongs to a stem of the wise or better ones who ar well chosen.Further observations has shown that it is becoming in creasingly normal to use celebrities in advertisements of well-known banks, as public has sympathy, respect and trust towards those battalion. These advertisements include actors, successful athletes and popular personalities from the media world. The super acid feature of these various industry giftatives is their universal recognition.Therefore, the subject of this work is to look at how banks are creating a positive image though their publicizing stir ups by using celebrities. The goal of my work is to present the voice of the brand, the essence of advertizing, as well as to demonstrate the specific marketing activities with the use of recognition of notable commonwealth. The first part provides information on the purpose of advertising, its functions and types. The south part shows how branding is done with the do of noteworthy people in Russia. Lastly, I pull up stakes conclude the research by evaluating advertising activities in banking sector and their effective ness.AdvertisingAdvertising is usually presented as a message that aims to increase call for and consequently sales of a certain product. However, this definition is incomplete and should be supplemented by two outstanding elements. The first one concerns the creation of advertising in order to reduce demand. An congresswoman could be an anti-smoking or anti-alcohol campaign. The second element is to present advertising as a combination of information and persuasion, prompting the customer to buy the product with better selectiveness.Since advertising is a broad concept, it is understood in many ways. Philip Kotler says that advertising is a measure of information and propaganda, designed to increase the level of knowledge of brand, product and company of its customers or potential customers. However, Belch Belch write that advertising is any form of communication about a product, organisation, ideas or services originating from a distinct source, facing the environment.The mos t common purpose of advertising is to create customer awareness of the existence of a company, product or brand. The customer should spontaneously recall the advertised name, and at the same time be encouraged to re-purchase. Another clinical is to maintain positive beliefs about the image and to create the best possible relationship with the client. These objectives could not be achieved entirely by using advertisements, as an integrated marketing plan is required for those purposes.Another function is related to the issuing of competitive messages in response to competitors advertising messages. The main objective is to increase the attractiveness of their products. Another way is to weaken the stick of the challenger by presenting their products from a weaker side.There are also two major function of advertisements. Consumer advertising targeted at specific customers. A significant number of advertisements on television, radio or newspaper is consumer-based. A characteristic feature of these ads is that it is financed by the manufacturer or dealer who sells the product. Advertising to the companies also known as industrial, commercial and so-called business advertising. The vast majority of advertisements related to consumer is located in all types of media. line advertising presents in specialised publications or professional journals.The objectives and functions of advertising divide them into two more elements advert is designed in order to stimulate demand for the product, such as American cigarettes, fruit from Morocco, finish chocolate. It is used in one of two situations. The first is part is when a product is getting launched. It is called innovate advertising. The creation of such advertising is associated with the implementation of the following three objectives1) To introducing a new product to market.2) To impinge on selected markets, simplification of the contractors carrying out the tasks. 3) To inform the pioneer. The second elemen t is connected to advertising to maintain the demand. Such advertising is used throughout the product life cycle and attend toks to maintain or stimulate demand.It is also important to mention, that the selective demand advertising is different from the main demand advertising which is designed to stimulate demand for individual brands. It is a competitive advertising that appears in the second product life cycle, when there are already competitive products on the market. The company is trying to gain an advantage through the promotion, so that customers believe those product. This is usually done by highlighting the advantages and unique advantages of the product over a competitor. Another form of selective demand advertising is comparative advertising.Creating brand by using the image of famous peopleA company that wants to effectively advertise its brand, should not reserve funds for advertising campaigns. Power of the media is fantastically huge these days. Media is considered as a fourth power in terms of influence on public. Regarding the banking sector in Russia, it is becoming increasingly popular to use images of famous people in advertisements. It comes to media operations, whose primary objective is to create the brand advertising, where the actor or another person from the world of politics, business, etc. represents the business and associated with the product. mechanics of this advertising method is simple This famous person uses the services of the bank N. So its a high-priced bank and you can trust it.This advertising method has several advantages 1) The fame of celebrity and his character is applied to the brand. 2) If a customer feels confident towards the celebrity, this confidence will be applied to a brand. Increased brand truth among fans of celebrities. 3) The client is more prepared to use products and services and has positive attitude towards the brand reduces attention to the price.An example of a effective application of such a strategy is the brand image advertising campaign of VTB 24, which began back in 2008. The campaign was built on attracting celebrities to advertise the bank as a reliable, lasting institution that can be trusted. Those celebrities where a coach Tatiana Tarasova, actresses Ingeborg Dapkunayte and CHulpan Hamatova, composer Igor Sharp, etc. Shall I call a a couple of(prenominal) celebrities this is the safest option, because you can work on different audiences at the same time believes the managing director of BBDO Branding Olga Konovalova. However, more or less experts pointed out that a participation of an actor Konstantin Khabenksy was not entirely successful the campaign . Usually his characters have unpredictable personality they do not represent the stability that people are willing to see in the bank.Overall, Young Rubicam advertising agency believes that this strategy seems to be justified. This campaign helped to create an image of VTB 24 as one of the most stable and popular among celebrities banks. Moreover, the brand recognition of this bank increased from 34 to 45%.But not all advertising campaigns became successful. At the first glance I theory I was imagining things that was the reaction of most passers-by when they first saw the billboards of the bank Trust with an image of Bruce Willis. For the first time on the territory of the former Soviet Union such a global megastar was participating in the Russian advertising campaign. Vice-President of Trust Communications Dmitry Chukseev binds him choice of Bruce Willis with the results of studies that have shown that he is an absolute leader in the aggregate index of perception of the target audience.The use of celebrities in advertising has serious drawbacks, such as 1) The jeopardize choosing a wrong celebrity. Money down the drain if a celebrity is not popular among target consumers. 2) The risk of damaging the brand image in the case of a celebrity scandal. The risk of damaging the brand i mage in the case if celebrity is advertising some other brands. gibe to sociological research, advertising by using celebrities will be less in demand over time. In 2010, the American edition of Ad Age found that the modern public wants to get as much information in advertising as possible and it is this, rather than the popularity of the characters which is taken into account when banks are thinking of the next marketing move. A study of Ace Metrix found that advertising of financial services with celebrities does not generate high consumer confidence, besides celebrities distract the consumers attention on a product.ConclusionAdvertising is created to promote the product. It is designed to convince customers to accept the product and purchase it. A form of advertisement should represent advantages of products and services promoted and show the benefits of the product to the customers. Advertising should involve means and methods that will effectively allow the imparting of your c ontent to consumer. Today, advertising has almost the status of art. The advertising message is often intended not only to promote the product, but also to shock the customer and cause him to experience the product emotionally. Effectively explicate advertising message not only encourages the recipient to purchase a product, but also allows to convert in his mind, which in tern affects consumers preferences.The aim of this study was to show how the banks influence the decisions of customers through the use in advertising of the services of trusted and widely accepted celebrities. People pay attention to such features as sympathy and trust in the star. This confirms that the banks branding through advertising campaigns by using images of famous people has a positive affect on the overall brand awareness.Nowadays, due to the continuous changes in the market, the magnificence of quality and quantity of information is significantly increased. Information overload makes todays buyer is no longer in a position to observe and analyse the changes. A more developed market, more products and forms of distribution, increased competition between companies means that the role of information significantly increases. Celebrities are no longer needed to originate confidence in the banks. Therefore, banking sector needs to change the trend in the commonly used types of advertisements, which will be characterised by greater efficiency than those involving identifiable persons. Therefore, creating brand by using the image of famous people is no longer perspective. However, this is still a matter of debate.